Alkarma is dedicated to developing and disseminating positive messages for community change through its outreach programs. The creation of the outreach division came about through the training of parents and child caregivers in the Alam Simsim Parental Outreach Program. Throughout the program, over 65,000 mothers/child caregivers were trained, as well as 2,400 primary school teachers and 1,400 nursery teachers. They were trained in the areas of health and hygiene, child development, and home and road safety for the child. The training consisted of teaching the parents / child caregivers on the main ideas in the above topics, as well as how to use teaching aids and the Alam Simsim television program to improve the lives of their children.
Alkarma also developed the outreach component of the Child Media Program, in partnership with Plan Egypt, National Council for Childhood and Motherhood, The American University in Cairo, and was funded by Nokia and SIDA. This program targeted the youth themselves; children from 12 - 18 years of age from poor and marginalized communities. These youths were trained in media skills, child rights, training of trainers, and leadership and mentoring.

Alam Simsim Parental Training and Outreach Program As mentioned above, this program aims to train mothers and child caregivers in different areas to better the lives of children in the communities in which the program took place.
Alkarma focuses on the development activities set up by NGOs, and the company gives a top priority for programs and development projects which do not deal with the child directly, but which are intended to assist the various groups that deal with the child on a daily basis.
The company provides specialized training for leaders in the community to work as field facilitators, providing educational materials and a carefully crafted curriculum to follow. Alkarma also provides financial support in the form of grants to organizations and NGOs to help them implement the development programs and projects.
Since the beginning of 2003, the program dealt with the projects that provided training and awareness of different subjects to parents and child caregivers, focusing mainly on:
" Primary health topics and issues of personal hygiene.
" Proper nutrition for children, and the importance of healthy food.
" Various vaccinations to maintain the health of the child.
" Rules to follow for home and road safety for children and parents

The Child Media Project:
This project aims to raise awareness of child rights and changing attitudes and behaviors towards children through television. 64, 30-minute episodes have been produced to date, and there are currently 12 more episodes under development. The television show is directly linked to the youth clubs in the different communities that the training took place in. The trained youth leaders will run these clubs.
This Project is built on the strengths in children and their ownership to the process as a whole, and the project includes children from thirty communities of villages and poor urban areas from the governorates of Cairo, Giza, Kalyubia, El Beheira and Alexandria.

The Ministry of Tourism Outreach Project:
The Ministry of Tourism, under a bilateral agreement with the Egyptian Tourism Federation and the Egyptian Tourism Authority, contracted Alkarma to train individuals in the tourism industry in both Hurghada and Sharm el Sheikh on the importance of tourism and on better practices to increase tourism to the two cities. This two-year program included training the engaged public in the tourism industry on different areas of treating tourists in a better way and to get rid of bad habits that were driving tourists away.
Another component includes a training for teachers in primary schools to talk about the importance of tourism using materials designed specifically for that purpose. The teachers were given teaching aids in the forms of kits to be distributed to children that feature the Alam Simsim characters as they talk about the importance of tourism and good hospitality practices.
Before starting the project, Alkarma conducted a research for developing the key indicators by which it will to measure the success of the project. It was concluded that the best way to measure the success of the project is through the difference between a pre and a post tourist satisfaction questionnaire and gauging the difference between the two to measure the success. These questionnaires were conducted in the Hurghada and Sharm el Sheikh airports departure terminal.
The project worked on educating more than 360 community leaders in the two different cities, most of which were workers in the tourism industry. It is also planned that these leaders form an NGO to house future activities of the mentors as well as other workers in the tourism industry.

Training manuals
The outreach division is interested in the production and the development of training manuals which are used in the field. Each manual is usually made up of two parts: Part I talks about the participants from the trainees, while the second part tackles the same training subject, but for the trainers.
The following 28 manuals were developed in-house by the outreach division in different areas of training:
" Training manual for the field work team on the skills of basic training.
" Training manual for the child public health skills "hygiene, nutrition and immunizations."
" Training manual for the field work team for the child and proper growth.
" Training manual for the field work team for the safety of the child and how to treat emergencies.
" Training manual for teachers about Alam Simsim in schools - skills and principles of teaching.
" Training manual for teachers on basic skills in the child's health and growth.
" Training manual for nursery supervisors.
" Training manual for TV media professionals about the growth of a healthy child.
" Training manual for TV media professionals on gender issues and social problems for children.
" Training manual for TV media professionals on personal skills for the workers in children's programs.
" Training manual for TV media professionals on the skills of the effective trainer "Media TOT training manual."
" . Training manual for TV media professionals on writing skills for children's television shows.
" . Training manual for TV media professionals on the preparation of television programs for children.
" Training manual for TV media professionals on directing children's programs "the skills of directing, filming and editing."
" Training manual for TV media professionals on the skills of production management for television programs for children.
" . Training manual on the skills and leadership roles for young people.
" Training manual on the child rights issues and principles.
" Training manual for youth leaders on training skills, presentation and delivery skills.
" Training manual for technical production skills for youth programs.
" Training manual for youth leaders about the rights and the civic values.
" Training manual for youth leaders on peer education.
" Training manual for tourism community leaders on issues of leadership and mentoring.
" Training manual for tourism community leaders on issues of tourism development in Egypt.
" Training manual for primary school teachers about the role of children in tourism development.
" Training manual for owners and managers of shops (Bazaar) on the skills of marketing in the tourism community.
" Training manual for owners and managers of shops on the basic selling skills in the tourism community.
" Training manual on internal systems of governance and effective management of NGOs.
" Training manual on project development and management of funding for NGOs.